Stockholm, Sweden
+46 (0) 76 555 74 50

Privacy Policy

Co-creation & Acceleration to reach the Sustainable Development Goals



This Privacy Policy applies from 2018-05-24, last updated 2018-12-29.


Insamlingsstiftelsen 2022 Initiative Foundation (hereinafter called ‘2022 Initiative Foundation’) is keen that you feel confident in all your dealings with us. We comply with the Data Protection Ordinance (EU) 2016/679 (GDPR), which means that we respect your privacy and your right to control your personal data. Our guiding principles are simple. We are transparent about which data we collect and why. We protect your data in the best possible way.

The purpose of this Privacy Policy (“Policy”) is to describe which data we collect, why we collect it, how you can have control over your data and how you can contact us. The policy applies in all contexts: when you visit our website, use any of its services, visit us on social media or get in touch with us in other ways, for example via email or an app. The policy also applies to data we receive via phone or regular post, or data you provide to us in any other way.

Our privacy policy applies whether you are in contact with us as a donor, member, volunteer or someone just interested in our activities. It also applies when you come in contact with us in your professional role or as an employee.

2022 Initiative Foundation is the data controller in the manner described below, and we are responsible for processing this data in compliance with applicable law.

As the policy may change, we recommend you to review the current version every now and then. If we change something in the Policy, we will update the last updated date on the top of this page. If you have any questions regarding this Policy or how we handle your personal information, please contact us. You will find our contact details below.

Who we are

We are the 2022 Initiative Foundation, in Swedish: Insamlingsstiftelsen 2022 Initiative Foundation. Swedish Registration number: 802420-7409.

Our website address is:

What personal data we collect

2022 Initiative Foundation primarily collects personal data directly from you. Examples of personal data we collect include your name and your contact information, such as phone number, email address or physical address. Account number and personal identity number are other examples. We may use your personal identity number to update your data from other public registers, such as SPAR (the national register of personal addresses), if it is necessary to maintain good record maintenance (that is, when it is important for identification purposes to ensure that no one else receives your mailings and that we have the correct address). We may also use your phone number to obtain your name or otherwise supplement your data.

Sometimes we obtain your data from other sources, and in such cases we will inform you where we have obtained the data from. We do this during our first contact with you.

2022 Initiative Foundation will record personal data in connection with these events:

  1. When you register that you want to join the 2022 Initiative.
  2. When you register as a donor.
  3. When you fill in your email address or mobile phone number on our website.
  4. When you make a donation using our website, SMS, Swish, PayPal or any other channel or app.
  5. If you sign a petition, pledge or other collection of signatures.
  6. If you sign up for our newsletter.
  7. If you contact us via email, phone, our website or social media.
  8. When you visit our website or visit us through any app, provided that you accept our cookies. The information collected there may in some cases be personal data; see more under “About cookies”.
  9. When you sign a list of participants for any of our activities.
  10. If you are a candidate or elected official in one of our projects.
  11. For employment or internship purposes.

How and why we use the collected information

2022 Initiative Foundation processes personal data primarily for the purposes listed below, as well as for any additional purposes specified at the time the data are collected.

1)  Donor services and partner/member services
a)    To receive and record donations and partnership/membership.
b)    To fulfill orders of services via any of our channels.
c)    To enable a high level of service, such as handling your requests, correcting incorrect data or sending information that you have requested, like newsletters.

2)  Marketing and communication
a)    Information about gift-giving, partnership, membership, ordering of services, demonstrated support of our operations, etc. is stored and analysed and is used to provide you with offers (such as different ways to get involved and show your support) as well as general and targeted marketing.
b)    To manage donor profiles and to conduct analyses and market research.
c)    For system administration and to develop statistical data about our users’ behaviour and patterns; the data is aggregated and de-personalised so that you as an individual are not identified.
d)    To develop, deliver and improve our products and services, including the different ways and channels you can use to support our work and receive information about what we have achieved. We do this by analysing your behavior on our website, in our social media and in other channels including apps.
e)    Personal data is also used in analyses for individual segmentation/profiling in order to develop targeted offers and services.
f)     To send you information and promotions via SMS, email, apps, push notifications or other digital communications channels or by regular post or telephone when you have an active relationship with us.
g)     To contact you via SMS, email, app, phone or regular post about other offers, promotions or services that we believe may be of interest to you. Note that you can, at any time, opt out of this marketing.
h)    To provide you with relevant recommendations, offers and custom services based on what others with similar behavior patterns have shown interest in, what kind of services you have selected, and what you have viewed and shown interest in.
i)     To enhance your user experience of our website, apps, platforms, etc. by customizing the content displayed for the device you use and at the same time make it more useful.
j)     To send important messages that communicate changes in our terms and policies.

3)     Administration

This includes data we need to process so that we can run our business and which are clearly necessary from the perspective of efficiency and/or for technical reasons. This means that we will use your personal data in the following cases:
a)    When you email any of our board members, employees or one of our official addresses, your data is used to maintain contact with you. The same applies when we email you.
b)     When you call any of our employees or board members, your data is used to maintain contact with you.
c)    When you participate in our activities, your data may be used to carry out the activity, for example to place an order or comply with accounting requirements.
d)    If you are in contact with us in your professional role or otherwise become involved in our activities, your data may be present in meeting minutes, memos, as references on invoices or similar.
e)     If you are applying for a job with us, we process your data in order to assess whether you are the candidate we want to hire and in order to make contact with you.
f)    When you are hired as an employee, your data will be used for personnel administration, payroll administration and ensuring your physical safety, but also for meeting our own IT and information security requirements.
g)    In our financial management and control, personal data appears on invoices, vouchers, and other documentation, as well as in communication with the parties concerned.
h)    In our operational control, personal data is present in our internal reporting systems and in reports and presentations.

Information we may disclose

We may share information to companies that process data on our behalf so that we can provide you with good service and can develop our business in a cost-effective way that achieves the greatest possible benefit. This can involve distribution, analysis, payment services, or organising events and offering other services. When we process personal data, we always do so with high security and confidentiality.

2022 Initiative Foundation collaborates only with partners that process personal data within the EU/EEA or with companies that maintain the same level of protection as within the EU/EEA.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.


If you contact us or show interest in one of our projects through any of the forms on our site, you can choose to save your name, email address and website address in cookie files. However, this is done only after we obtain your approval separately. This is for your convenience, so you will not have to fill in the information again the next time you are about to write the same information. Information is then stored about your use and the pages you visit. Our analytics tool creates a cookie for each user to distinguish unique users.

You can block cookies completely from saving to you and clearing previous cookies. It’s easy and you can read below how you do it depending on which browser you have.

Chrome, Google

FireFox, Mozilla

Edge, Microsoft…

Internet Explorer, Microsoft…

Safari, Apple

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Who we share your data with

Loopia AB
Our web host where the entire site is located with files and database.
Only those persons who need to process personal data for the above mentioned purposes have access to your personal information.

Google Inc.
Used for handling analysis and as an email provider.

PayPal Inc.
Used for handling data related to donations through PayPal.

Legal basis, storage and erasure of personal data

When you provide personal data to us, you are giving your permission to the 2022 Initiative Foundation to record and store information about why you provided it (for example, to become a partner, member or donor) and to process the provided personal data for specified purposes.

There should be a legal basis for all processing. In this respect, we use the following:

  • Fulfilment of contract – For example, the actual requirements for becoming a partner, donor or member.
  • Legal obligation – For example, we are required to provide your data to the Swedish Tax Agency or to manage our own accounts.
  • Legitimate interest – When it is considered acceptable to use your data in our mission to make the world a better place.
  • Consent – When you explicitly state that we may process your data and that you understand what that

Data processing is carried out in accordance with current legislation, and personal data is therefore not retained for the purposes of processing for longer than necessary. We have internal procedures in place to ensure this. The 2022 Initiative Foundation will store your personal data for as long as you have a relationship with us, for example if you are a partner, member or donor, and for some time thereafter depending on the purpose.

Information that is older than three years will not be used for marketing purposes. This means that the data is erased when it is no longer relevant or necessary for the analysis or direct marketing purposes for which it was collected. Some information may be retained longer if required by other legislation, such as the Swedish Bookkeeping Act. However, when we process personal data we always do so with high security and confidentiality.

Your rights and choices

You have rights regarding your personal data and you can influence which information is stored. The 2022 Initiative Foundation will, on its own initiative or at your request, correct information that is discovered to be incorrect. You can, at any time, request that your information be deleted or that its use be limited by contacting us (see “How to contact us” below). If you believe that your rights are not being respected by us, feel free to contact the 2022 Initiative Foundation or the Swedish Data Protection Authority (

You can, at any time, opt out of receiving direct marketing communications from us. If you want to avoid direct marketing in a specific channel, click “Unsubscribe” in the email or text message that we send to you. If you want to opt out altogether, you are always welcome to contact us for assistance.

You also have the right to object to processing that relies on legitimate interest if you have grounds relating to your specific situation.

You can obtain information about which personal data is recorded by submitting a written or digital request for a register extract from the 2022 Initiative Foundation. The information is normally free of charge. It is also possible to get a copy of the data, as long as it does not adversely affect the rights and freedoms of others. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where we send your data

Visitor comments may be checked through an automated spam detection service.

Links to other websites

If our website contains links to third-party websites or material published with third parties, these links are for informational purposes only. Because the 2022 Initiative Foundation has no control over the content or materials on these websites, we are not responsible for their content. The 2022 Initiative Foundation is not liable for damages or losses that could arise from using these links.

How we protect your data

We use industry standards such as SSL / TLS and one-way hash algorithms to securely store, process and communicate sensitive information such as your personal information. We make sure to remove the data when we no longer need it. 

How to contact us

For more information, or if you have questions about personal data management, please feel free to contact us at:

2022 Initiative Foundation

Vasagatan 36, 2 tr                                        Email:

11120 Stockholm, Sweden                         Phone: +46 (0)76 555 74 50

The 2022 Initiative Privacy Policy takes effect on 24 May 2018, last updated 29 December 2018.